Frequently Asked Questions

Common questions about our AI automation and digital marketing services.

General Questions

We build custom AI solutions including:

  • Document retrieval systems - Find information across your organization instantly
  • Semantic search with vector databases - Search by meaning, not just keywords
  • Automated research assistants - Accelerate competitive intelligence and market research
  • Report generation - Transform data into insights automatically
  • AI copywriters - Generate on-brand content at scale
  • Workflow automation - Connect systems and eliminate manual handoffs

Each solution is tailored to your specific business processes and integrates with your existing tools.

Most projects deploy within 2-4 weeks. We prioritize speed to market while ensuring quality. Our typical timeline:

  • Week 1: Discovery and solution design
  • Weeks 2-3: Development with regular check-ins
  • Week 4: Launch, documentation, and optimization

Complex enterprise projects may take longer, but we always provide clear timelines upfront.

Yes, marketing agencies are a primary focus. We help agencies scale their services through automation:

  • Feed management across client accounts
  • Automated client reporting
  • Campaign generation and optimization
  • Research and competitive intelligence
  • Content production at scale

Our solutions help agencies serve more clients without proportionally increasing headcount.

We're based in Madison, Wisconsin and work with clients throughout the state and beyond. While we love working with local businesses in the Madison area, our services are delivered remotely—so location isn't a barrier.

For Madison-area clients, we're happy to meet in person for discovery sessions and project kickoffs.

Google Shopping & Feeds

Our feed development includes:

  • Data source integration - Connect to your e-commerce platform, PIM, or inventory system
  • Feed transformation - Map and format data to Google's specifications
  • Title & description optimization - Enhance product copy for search visibility
  • Custom label strategy - Segment products for campaign optimization
  • Validation & monitoring - Catch errors before they cause disapprovals
  • Automated sync - Keep Merchant Center current with real-time updates

Yes! Local Inventory Ads (LIA) require additional feed setup beyond standard Shopping feeds. We help with:

  • Local product inventory feed creation
  • Store code mapping
  • Inventory quantity tracking
  • Price and availability by location
  • Merchant Center LIA configuration

LIA is particularly powerful for retailers in the Madison area looking to drive local foot traffic.

Update frequency depends on your business:

  • High-velocity inventory: Every 15-30 minutes
  • Dynamic pricing: Hourly or as changes occur
  • Standard catalogs: Multiple times daily
  • Static catalogs: Daily minimum

We design automated sync systems that update at the right frequency for your needs, ensuring Google always has accurate data.

Projects & Pricing

We typically work on a project basis with clear scope and fixed pricing. This gives you cost certainty and allows us to focus on delivering results rather than tracking hours.

For ongoing services (like feed management or reporting automation), we offer monthly retainer packages. All pricing is discussed during our initial consultation based on your specific needs.

Yes, we offer ongoing support and optimization packages. This includes:

  • Monitoring and issue resolution
  • Performance optimization
  • Updates as platforms change
  • Expanding automation capabilities over time
  • Priority support response

Many clients start with a project and transition to ongoing support to maintain and enhance their automations.

Start with a free consultation call. We'll discuss:

  • Your current challenges and goals
  • Potential automation opportunities
  • Rough timeline and investment range
  • Whether we're a good fit

No pressure, no obligation. If we can help, we'll propose a solution. If not, we'll point you in the right direction.

Have More Questions?

Let's talk. Schedule a free consultation and get answers specific to your situation.

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