Frequently Asked Questions

Common questions about our AI automation and digital marketing services.

General Questions

We build custom AI solutions including:

  • Document retrieval systems - Find information across your organization instantly
  • Semantic search with vector databases - Search by meaning, not just keywords
  • Automated research assistants - Accelerate competitive intelligence and market research
  • Report generation - Transform data into insights automatically
  • AI copywriters - Generate on-brand content at scale
  • Workflow automation - Connect systems and eliminate manual handoffs

Each solution is tailored to your specific business processes and integrates with your existing tools.

Most projects deploy within 2-4 weeks. We prioritize speed to market while ensuring quality. Our typical timeline:

  • Week 1: Discovery and solution design
  • Weeks 2-3: Development with regular check-ins
  • Week 4: Launch, documentation, and optimization

Complex enterprise projects may take longer, but we always provide clear timelines upfront.

Yes, marketing agencies are a primary focus. We help agencies scale their services through automation:

  • Feed management across client accounts
  • Automated client reporting
  • Campaign generation and optimization
  • Research and competitive intelligence
  • Content production at scale

Our solutions help agencies serve more clients without proportionally increasing headcount.

We're based in Madison, Wisconsin and work with clients throughout the state and beyond. While we love working with local businesses in the Madison area, our services are delivered remotely—so location isn't a barrier.

For Madison-area clients, we're happy to meet in person for discovery sessions and project kickoffs.

The SkillEngine Assistant is our AI-powered tool that demonstrates the kind of intelligent automation we build for clients. You can try it free on our website.

It's designed to help with:

  • AI workflow automation ideas - Explore automation possibilities for your business
  • Campaign strategy - Get initial guidance on marketing approaches
  • Google Ads setup - Understand campaign structures and best practices
  • Analytics & reporting - Learn about tracking and measurement

Interested in a custom AI assistant for your own business? We can build one tailored to your specific use case, knowledge base, and brand.

We integrate with 500+ applications including:

  • Advertising: Google Ads, Meta Ads, Microsoft Ads, Google Merchant Center
  • E-commerce: Shopify, WooCommerce, BigCommerce, Magento
  • CRM: Salesforce, HubSpot, Pipedrive, Zoho
  • Analytics: Google Analytics, Looker Studio, custom dashboards
  • Communication: Slack, Microsoft Teams, email platforms
  • Databases: PostgreSQL, MySQL, Google Sheets, Airtable
  • AI/LLM: OpenAI, Anthropic Claude, custom models

Don't see your tool? We can likely integrate it through APIs or custom connectors.

Google Shopping & Feeds

Our feed development includes:

  • Data source integration - Connect to your e-commerce platform, PIM, or inventory system
  • Feed transformation - Map and format data to Google's specifications
  • Title & description optimization - Enhance product copy for search visibility
  • Custom label strategy - Segment products for campaign optimization
  • Validation & monitoring - Catch errors before they cause disapprovals
  • Automated sync - Keep Merchant Center current with real-time updates

Yes! Local Inventory Ads (LIA) require additional feed setup beyond standard Shopping feeds. We help with:

  • Local product inventory feed creation
  • Store code mapping
  • Inventory quantity tracking
  • Price and availability by location
  • Merchant Center LIA configuration

LIA is particularly powerful for retailers in the Madison area looking to drive local foot traffic.

Update frequency depends on your business:

  • High-velocity inventory: Every 15-30 minutes
  • Dynamic pricing: Hourly or as changes occur
  • Standard catalogs: Multiple times daily
  • Static catalogs: Daily minimum

We design automated sync systems that update at the right frequency for your needs, ensuring Google always has accurate data.

Projects & Pricing

We typically work on a project basis with clear scope and fixed pricing. This gives you cost certainty and allows us to focus on delivering results rather than tracking hours.

For ongoing services (like feed management or reporting automation), we offer monthly retainer packages. All pricing is discussed during our initial consultation based on your specific needs.

Yes, we offer ongoing support and optimization packages. This includes:

  • Monitoring and issue resolution
  • Performance optimization
  • Updates as platforms change
  • Expanding automation capabilities over time
  • Priority support response

Many clients start with a project and transition to ongoing support to maintain and enhance their automations.

Data security is a top priority in every project we build. Our approach includes:

  • Self-hosting options - Keep automations and data on your own infrastructure
  • Secure API handling - Credentials are encrypted and never exposed
  • Minimal data retention - We only store what's necessary for the automation to function
  • Access controls - Role-based permissions and audit logging
  • Compliance-ready - Solutions designed with GDPR and data protection in mind

For businesses with strict security requirements, we can deploy automations entirely within your environment—no data leaves your systems.

Start with a free consultation call. We'll discuss:

  • Your current challenges and goals
  • Potential automation opportunities
  • Rough timeline and investment range
  • Whether we're a good fit

No pressure, no obligation. If we can help, we'll propose a solution. If not, we'll point you in the right direction.

Have More Questions?

Let's talk. Schedule a free consultation and get answers specific to your situation.

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