Senior digital marketing strategist turned AI solutions developer. 11+ years building and scaling paid search programs, now applying that same data-driven approach to AI automation and rapid web development.
The cost and time equation for building software has fundamentally changed. What once required teams working for months can now be deployed in days.
— On AI-assisted development and rapid deployment
My career has been defined by turning complex technology into measurable business results. At Duluth Trading Company, I led digital marketing strategy across paid search, shopping, and display channels—building programs from the ground up that drove consistent double-digit growth in customer acquisition year-over-year.
Years of managing enterprise-scale digital marketing programs taught me that success isn't about having the most sophisticated tools—it's about deploying the right solution at the right time and measuring what matters. That philosophy now drives everything I build.
125,000+ line production codebases with multi-provider AI integration
Built Google Shopping programs doubling prospect revenue year-over-year
Attribution platforms, A/B testing, and media mix modeling
I believe the best technology solutions disappear into your workflow—they become the way things are done, not another tool to manage. That's why I focus on practical implementations that deliver immediate value rather than impressive demos that never make it to production.
Every project starts with a clear understanding of the business outcome we're targeting. Whether it's automating document retrieval, building a high-converting website, or optimizing ad campaigns—if we can't measure success, we don't build it.
Most projects launch in days or weeks, not months. Rapid deployment without sacrificing quality.
Real tools that solve real problems. No theoretical exercises or overengineered systems.
Every engagement tied to clear KPIs. Data-driven decisions, not gut feelings.
Ready to explore what AI automation can do for your business? Start with a conversation.